IAB Belgium (Interactive Advertising Bureau) has once again joined forces with B2B monthly magazine Inside to realize the third edition of the Belgian ‘Interactive Marketing Book’.

In a marketing environment where spendings in interactive marketing are growing faster than ever, IAB and Inside consider the time has come to provide the Belgian marketers with the ultimate information source on interactive marketing.

This fact-driven publication will give marketers a concise overview of the different forms of interactive marketing and their characteristics, the integration of interactive marketing in the marketing mix and the different standards and formats. It's the ultimate reference material, also including major real-life cases from the local market.