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Methodology of the Awards


The Jury

The jury of the Night Of The Internet is at the time being composed of:

  • - President of the jury: Marc Bresseel (MSN Europe)
    - Samuel De Volder (These Days)
    - Clo Willaert (Skynet)
    - Annie Courbet (Fintro)
    - Vincent Jansen (i-Merge)
    - Liesbet Ampoorter (Ogilvy Interactive)
    - Annemie Vandeweerdt (SN Brussels)
    - Nathalie Thijssens (Janssen Pharmaceutica)
    - Sylvie Dewaele (TWBA)
    - Anne-Françoise Piette (Eurostar)
    - Sigrid Van Den Houtte (Mobistar)
    - Pieter Berwaerts (LDV United)
    - Jean-Paul De Clerck (Digimedia.be)
The process

Submission of cases

  • The cases for the BOA (Best Of Advertising) Awards and for the Inside Internet Awards can be submitted from august 1st until september 30th 2006. Cases had to run between November 1st 2005 and august 31st 2006.

All cases have to be submitted via this website

Follow-up on cases

  • As from October 1st a team of the jury will follow up on the submitted cases to validate accuracy and to ask more details about the case. This work will take one week. Based on this work a shortlist will be composed with 5 submissions in each category. This will be done based on a set of criteria (see below).

Judging

  • On October 17th the jury will get together during an evening meeting to define the winners per Award, based on a list of criteria (see below). In case of an ex aequo the jury will deliberate and decide to choose one winner or to choose two winners. For each of the winners a short note will be drafted including the jury remarks about the case. These remarks will be presented with case graphics during the ceremony on October 26th. All nominees will be asked to prepare a 10 minute Powerpoint that they can show prior to the evening event (see the agenda).
Criteria BOA’s

Best Interactive Campaign

  1. Originality of the concept and idea
  2. Relevancy of the concept given mktg. goals and target audience
  3. Good use of creative potential of interactive medium & technology
  4. Quality of art direction, visual elements
  5. Quality of copywriting and information
  6. Intelligent scenario
  7. Intelligent and relevant cross-media approach
  8. Mix of online media techniques
  9. Part of interactive media within marketing mix (%)
  10. Efficiency: figures, viral effects
  11. Have the marketing purposes been met?
  12. Fit with overall brand strategy
  13. Quality of execution

Best Efficiency

  1. Did the campaign achieve in delivering on it’s objectives overall (branding, direct response,…)
  2. Online effectiveness ratio’s including click-through, unique visitors and so on
  3. Post-campaign analysis: is it available and what are the results
  4. If applicable: cross-media impact
  5. Role of interactive media in overall campaign
  6. Choice of online media compared to advertiser goals
  7. Relevancy of the concept given mktg. goals and target audience
  8. ROI: is it available, if yes: what is it?

Best Creativity

  1. Originality of the concept and idea2. Innovating use of technologyBR>3. Maximum use of creative potential of interactive medium
  2. Quality of art work
  3. Quality of copywriting
  4. Emotional power of the concept
  5. Kick-ass scenario
  6. Did it break creativity paradigms?
Criteria Inside Internet Awards (best websites)

Best Design

  1. Original Design
  2. Original and innovative use of webdesign technologies
  3. Less is more: to-the-point design
  4. Design expresses company or product values
  5. Usability
  6. Results

Best E-Publisher

  1. Usability and design
  2. Quality of content
  3. Advanced services business model: registered/paid subscribers...
  4. Additional reader services including mobile content, RSS, alerts
  5. Community building quality
  6. Usability
  7. Results

Best Non Profit Site

  1. Reflection of organizational goals in online presence
  2. Intelligent and advanced use of internet in communication mix
  3. Up-to-date and to-the-point information: "I want to come back"
  4. Design and usability
  5. Results

Best Business Site

  1. Reflection of corporate goals and image in online presence
  2. Advanced use of internet in identifying new prospects
  3. Advanced use of internet in communicating with existing customers
  4. Quality of services , information and tools delivered
  5. Usability and design: to the point
  6. Results

Best Start-Up

  1. Importance of website in business model (should be crucial)
  2. Perceived potential lifespan of concept : good idea
  3. Website reflects corporate and commercial goals
  4. Userfriendly visiting experience
  5. Advanced use of Internet in post- and pre-sales cycles
  6. Results