The Awards

3 categories (Silver + Gold): Best Creativity, Best Interactive Campaign and Best Efficiency

• The “Best Interactive Campaign Award” rewards the online campaign(s) that scored best on multiple criteria, including the way the online media have been used to achieve the marketing goals and reach the target audience, the use of interactive media in the marketing mix, the quality of copy and creative and so on.
  
  
• The “Best Creativity Award” focuses on the way interactive media have been used to realize an original idea and to serve the advertiser’s goals pushing the creative boundaries of online communication.
  
  
• The “Best Efficiency Award” : whereas the Best Creativity Award focuses on ideas and creativity, this Award underscores another aspect of online communication; return-on-investment. The Award rewards the online action(s) that have proven to deliver an extraordinary result using techniques such as viral marketing, community marketing and so on.
  Participation is free and as well advertisers as their agencies can enter the competition.

Webbuilders as well as website owners can freely enter their website to win in an Award in one of six of the following website categories:

• Best Design (site)
• Best E-Publisher (site)
• Best Non Profit (site)
• Best Business (site)
  Best Start-Up (site)

Winners BOA Awards (Best Campaigns)

    - Best Creativity Awards

Gold: Bubble-Club by By the Way Advertainment
Silver: Eurostar Stop Flying by Hypervision

    - Best Efficiency Awards

Gold: Sony Ericsson WorldQuest.05 by LUON
Silver: Vitalinea.be by activeIDEA

    - Best Interactive Campaign Awards

Gold: Sony Ericsson WorldQuest.05 by LUON
Silver: Virgin Express Festival Buddy by Duval Guillaume E

Winners Inside Internet Awards (Best Websites)

- Best Design Award: Nokia Go Go Rocky by These Days
- Best Business Award: Telenet PCTV by The Reference
- Best Start-Up Award: Gameloop by Leisure Factory
- Best Non Profit Award: Union des Villes et des Communes Wallonnes