IAB and Best of Publishing, editor of the magazine Inside, decided to cooperate to organise the first MIXX Awards Belgium. The concept “Marketing and Interactive Excellence (MIXX) Awards”, developed by IAB US, rewards the best interactive campaign of the year. The MIXX Awards will judge every part of the campaign: from strategy to creation, as well as the mediaselection, the effectiveness and the ROI.
The MIXX Awards Belgium is replacing the competitions organised by IAB (IAB Successful Case Studies) and Best of Publishing (Night Of the Internet).
Winners will be announced Octobre 18, 2007 at the “MIXX Awards Gala” at Tour & Taxis, one of the highlights of the event Customer First.