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Digital Marketing manager Sony Ericsson Mobile Communication www.sonyericsson.com Agnes Gawel is global digital marketing manager with overall responsibility for email marketing and loyalty programmes at Sony Ericsson. In that function, she is responsible for developing strategies and implementing solutions to ensure efficient usage of the e-direct channel and technology through out the company. Working in a complex, international business environment her key focus areas are ensuring brand consistency and providing local relevance in a global framework. Agnes is overseeing global email campaigns and supports regional and local consumer loyalty activities in more than 65 local markets. |
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